Dysons bizarre new headphones have a built-in air purifier

Dyson is getting into headphones in the most Dyson way possible: the Zone, a pair of noise-canceling Bluetooth headphones with air purification technology built in, thanks to a bizarre-looking magnetic face visor. It’s both the strangest and most ambitious product that the company has ever made.

Today’s announcement is just an initial reveal of the Zone headphones ahead of a fall release date, and Dyson isn’t announcing specific details like price or specifications (including how much the headphones weigh or how long the battery will last) at this time.

The goal of the Zone is to make living in urban spaces more comfortable by attempting to mitigate both air and noise pollution.

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