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March 29, 2022 01:46 pm GMT

British supermarkets fight over "essential" branding

Waitrose, a relatively upscale UK supermarket chain, has offered an in-house grocery line titled "Essential Waitrose" since 2009. Asda, a relatively downmarket UK supermarket chain, just renamed its own in-house grocery line "Just Essentials." Waitrose is mad about this, citing its trademark registration. — Read the rest


Original Link: https://boingboing.net/2022/03/29/british-supermarkets-fight-over-essential-branding.html?utm_source=rss&utm_medium=rss&utm_campaign=british-supermark

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