An Interest In:
Web News this Week
- March 15, 2024
- March 14, 2024
- March 13, 2024
- March 12, 2024
- March 11, 2024
- March 10, 2024
- March 9, 2024
March 29, 2022 01:46 pm GMT
Original Link: https://boingboing.net/2022/03/29/british-supermarkets-fight-over-essential-branding.html?utm_source=rss&utm_medium=rss&utm_campaign=british-supermark
British supermarkets fight over "essential" branding
Waitrose, a relatively upscale UK supermarket chain, has offered an in-house grocery line titled "Essential Waitrose" since 2009. Asda, a relatively downmarket UK supermarket chain, just renamed its own in-house grocery line "Just Essentials." Waitrose is mad about this, citing its trademark registration. — Read the rest
Original Link: https://boingboing.net/2022/03/29/british-supermarkets-fight-over-essential-branding.html?utm_source=rss&utm_medium=rss&utm_campaign=british-supermark
Share this article:
Tweet
View Full Article