Can you understand what this website is in less than 5 seconds?

Howdy, I would appreciate some help, more specifically if I am able to "get the USP across" and if our website is understandable in less than 5 seconds - And if it is, does it look appealing? What is good and what is (not so) good? Etc ...

In a way I guess I'm trying to get an audience to give me feedback on the way we communicate our product, without having to pay millions of dollars to assemble a "focus group" ...

If it turns you on, what is it about it that turns you on? If it turns you off, what's turning you off?

Etc, etc, etc ...

But most importantly; How many seconds do you need before you understood what it was about?

I am trying to get the number of seconds down to less than 5 - Not sure if I am succeeding, and I am way to "soaked into" the product myself to even try to evaluate these things myself ...