Instagram now lets all users tag products in their posts

Instagram is opening its product tagging feature to all users in the US, which means you no longer need a business or creator account to tag products in your posts. Starting today, the feature will start rolling out to everyone “over the next few months.” Instagram has transformed into an app where just about everything can be shoppable, and now you can purchase the same look that your friend is wearing in their posts.

The platform first rolled out product tagging in 2016 as part of its initial push into e-commerce, later supporting product tags in video posts and stories (and, eventually, Reels). As Instagram’s shopping experience continued to evolve, the platform added a native checkout feature that lets you buy products directly from...

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