FromSoftware hopes to expand Elden Ring beyond the realm of games

FromSoftware’s Elden Ring has been nothing short of a smash hit, hitting 12 million copies sold worldwide since its release last month. But like any pop culture success in 2022, Elden Ring isn’t going to stop at one great game: it’s going to be a franchise, with FromSoftware telling fans to “please look forward to more of ‘ELDEN RING’ as an IP (characters and other intellectual property) in hopes of expanding beyond the realm of games.”

“Much effort was placed into creating ‘ELDEN RING’ so that we could exceed the expectations of our fans worldwide. In like manner, we will continue our efforts in expanding the brand beyond the game itself, and into everyone’s daily life,” commented Yasuo Miyakawa, the president and CEO of Bandai Namco,...

Continue reading…