HBO Max and Discovery Plus will merge into one app

It really shouldn’t surprise anyone that when the merger of Discovery and WarnerMedia closes, the two companies’ streaming apps will experience a merger of their own. As noted by Variety, Discovery CFO Gunnar Wiedenfels confirmed the move when speaking at the Deutsche Bank 30th Annual Media, Internet, & Telecom Conference (that’s a mouthful) on Monday.

This was our first real glimpse of what this new company’s content plan looks like. Wiedenfels gave a very loose roadmap for the streaming app situation post-merger. Before the two apps merge into one mega app, there will be some bundling options. (Think how Disney often bundles Disney Plus, Hulu, and ESPN.) Then, at some point, the two will be combined into one massive and potentially...

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