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March 11, 2022 08:45 pm

Russian TikTok Influencers Are Being Paid To Spread Kremlin Propaganda

An investigation has uncovered a coordinated campaign to pay Russian TikTok influencers to post videos pushing pro-Kremlin narratives about the war in Ukraine. Vice News: Numerous campaigns have been coordinated in a secret Telegram channel that directs these influencers on what to say, where to capture videos, what hashtags to use, and when exactly to post the video. These campaigns were launched at the beginning of the invasion and have involved a number of the highest-profile influencers on TikTok, some of whom have over a million followers. And even though TikTok has banned new uploads from users located inside Russia, the campaigns have not stopped. The Telegram channel is run by an anonymous administrator who recruits social media influencers and told VICE News he was a journalist. The administrator lays out the requirements, such as minimum views required and the date and time the video needs to be posted. He also asks potential recruits to say how much money they demand per post. It remains unknown who is paying for the campaigns.

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