YouTube is reportedly paying podcasters to film their shows

YouTube is reportedly offering money to podcasters in a bid to get them to create video versions of their shows, according to a report from Bloomberg. People close to the situation told Bloomberg that YouTube is offering individual shows $50,000 and up to $300,000 for podcast networks, potentially to fund filmed episodes and other video-based content.

Despite being a platform for video, the Google-owned YouTube hosts a number of popular podcasts, including the H3 Podcast, Full Send Podcast, and the Logan Paul-led Impaulsive. It even helped foster the growth of the controversial Joe Rogan Experience, which Spotify purchased the exclusive rights to in 2020.

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