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February 14, 2022 10:40 pm
Original Link: https://tech.slashdot.org/story/22/02/14/2214246/ev-start-up-polestar-takes-shots-at-tesla-musk-and-volkswagen-in-super-bowl-ad?utm_source=rss1.0mainl
EV Start-up Polestar Takes Shots At Tesla, Musk and Volkswagen In Super Bowl Ad
omfglearntoplay shares a report from CNBC: Electric vehicle firm Polestar roasted Tesla CEO Elon Musk and Volkswagen in its Super Bowl ad, with references to "conquering Mars" and "Dieselgate." The electric vehicle startup's "No Compromises" advertisement, which lasted 30 seconds, featured close-up shots of the Polestar 2 with dramatic background music. The ad included phrases such as "no dirty secrets," "no empty promises," and "no greenwashing." Words following "No" during the ad range from general terms such as "epic voiceovers" and "dirty secrets" to "dieselgate" -- referring to a former diesel emissions scandal with Volkswagen -- and "conquering Mars" -- a critique on Tesla and its CEO Elon Musk, who has plans to land humans on Mars by 2026. The commercial ends at "No. 2" and then "Polestar 2," the company's all-electric performance car. Further reading: This Year's Super Bowl Broadcast May Seem 'Crypto-Happy'. But the NFL Isn'tRead more of this story at Slashdot.
Original Link: https://tech.slashdot.org/story/22/02/14/2214246/ev-start-up-polestar-takes-shots-at-tesla-musk-and-volkswagen-in-super-bowl-ad?utm_source=rss1.0mainl
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