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February 8, 2022 10:02 pm

Search Engines In Russia Will Deindex All Domains That Have 100 Links To Pirated Content

Major rightsholders and internet companies in Russia have signed a new memorandum of cooperation designed to make pirated movies, TV shows and other content harder to find. In addition to automatically removing reported infringing links within hours, search engines have agreed to completely deindex all domains that carry 100 or more links to infringing content. TorrentFreak reports: Signed in 2018, a memorandum of cooperation signed by major rightsholders and internet companies including Yandex changed the way infringing content is handled. Following the creation of a centralized database of pirated content, the Internet companies agreed to query it every few minutes in order to remove corresponding content from their platforms within six hours. Over a period of three years, more than 40 million infringing links have now been removed from search results. Since its introduction, the memorandum has been renewed several times alongside calls for the system to be opened up to a wider range of rightsholders, such as those operating in the publishing sector. While that is yet to happen, a new memorandum has just been signed by the original signatories containing an even more powerful anti-piracy tool. Under the current agreement (which is set to expire early September 2022), rightsholders must submit specific URLs to infringing content to the centralized database controlled by the Media Communications Union (ISS). These specific URLs are then delisted by search engines but rightsholders complain that the same content can reappear under a new URL, meaning that the process must be repeated. To deal with this type of 'pirate' countermeasure, the new memorandum requires search companies to take more stringent action. Any domain that has 100 or more 'pirate' links reported to the database will be deindexed entirely by search engines, meaning that they essentially become invisible to anyone using a search engine. This must be carried out quickly too, within 24 hours according to ISS. Given the number of links to infringing content posted to non-pirate sites, safeguards will also be introduced to protect legitimate resources from deindexing. These include media sites, government projects, search engines themselves, social networks, and official content providers. "Alongside the development of the memorandum a new law is being drafted, with the aim of enshrining its voluntary terms into local law," adds TorrentFreak. "That should allow other rightsholders that aren't current signatories to obtain similar benefits. At the time of writing, however, progress on the legal front is taking its time and might still take a few more months."

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