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February 6, 2022 03:34 pm

Should Audiobooks Be Narrated by AI?

"Proponents of AI audiobook narration tout its much lower production costs (compared to a traditional recording of a human narrator) as a way to improve profitability of audiobooks," reports Publisher's Weekly, "as well as allowing publishers to publish more audiobooks that have limited audiences. "But according to actor and narrator Emily Lawrence, cofounder of the Professional Audiobook Narrators Association and president of its board of directors, 'It's very easy to reduce this issue to dollars and cents, but it's very complicated and nuanced.'"If AI narration proliferates, "it's not just narrators who will lose their jobs," Lawrence said. "There's an entire ecosystem of people who rely on audiobooks for their livelihood. People who direct audiobooks, people who edit audiobooks, people who check audiobook narration for word-for-word perfection against the manuscript.... Similarly, in audiobook narrator Hillary Huber's view, the negatives of AI outweigh any positives. She places "loss of livelihoods, loss of integrity in storytelling, and loss of personal connection" high on her list of concerns. "The only pros I see are financial," she said. "And it's the other team that benefits, not the narrators nor the listeners. Do you really think [AI company] Speechki is going to pass their savings on to the listener? No. Listeners make choices about what to spend money on, and they have a right to demand clear labeling of robot voices, as do authors.... [Anthony Goff, who until this month was senior v-p and publisher of Hachette Audio] noted at Hachette... his team is looking at using AI for some titles that have never been produced in audio before — a move that would help ensure that "the largest possible number of Hachette's titles are always accessible in audio format," he said. "Interest in previously unrecorded content would help us make decisions about what would make sense to bring to market as fully produced audiobook editions moving forward, created by a professional narrator and our dedicated production staff." Goff's experimentation lines up with the key point that those who champion AI narration raise: AI can provide publishers with a cost-effective way to produce more audiobooks to help meet burgeoning consumer demand. Industry statistics illustrate the gulf between the number of audiobooks that get to market and the number that could potentially be recorded. According to the most recent data from the Audio Publishers Association, more than 71,000 audiobooks were published in 2020. Though that number marks an industry high, it's still only a fraction of the number of print books published in 2020.... Despite AI narration's potential to help grow the audiobook sector, its emergence is "creating an existential crisis for our narrator community," Lawrence said. "It is not only threatening to take away our jobs and completely remove us from the equation but — and this is my main concern — it's threatening the art that we love. And as a community, we fully believe that what we do is art. Whether I'm out of a job or not, I would be devastated that the art that I care so deeply about is so horribly compromised."

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