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February 3, 2022 08:42 pm

Who Owns Your Address in AR? Probably Not You.

One day, we will all don AR glasses, capable of serving up information geospatially tied to every house and place in our neighborhoods. But who will own and control these spatial AR layers? From a report: It's the stuff of nightmares: The other day, I found my property occupied by a stranger, who was renting it out, Airbnb style. The good news: I'm OK. I wasn't actually evicted from my own home -- at least not in this world. Someone had acquired my property in Upland, a blockchain-powered game that allows people to buy, develop, rent out and sell virtual land parcels based on real-world property borders. It's a bit like Monopoly, played on top of Google Maps, with virtual land speculation happening on a gamified version of the real world. With bright and colorful imagery, and a goofy-looking llama as a mascot, Upland emphasizes that it's all fun and games. That's true for its economy as well, as most of its in-game transactions have little to no monetary value in the real world. The person who bought my property currently makes the equivalent of 4 cents a month in Upland's in-game currency by renting it out to other players. However, Upland has big ambitions, which include eventually expanding into AR, and providing its data via APIs to third-party developers who may one day be able to build their own game and nongame applications with it. And the company is not alone: A small but growing number of startups and crypto initiatives have begun selling and renting out AR spaces tied to real-world addresses. One day, these efforts could be key to telling your smart glasses which information to display as you look at a famous landmark, or even your neighbor's home. This brings up a ton of questions: Who should have the rights to an AR layer tied to a physical address? What does it mean that these AR properties are being divided up among early adopters before most people even know they exist? Will we see the same issues that have plagued real world real estate, including gentrification and displacement, replicated in AR?

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