Peacock reveals its strategy for winning subscribers: spend, spend, spend

Comcast executives announced today that Peacock reached 24.5 million monthly active accounts in the US at the end of 2021, with more than 9 million of those being paid members. To continue growing that number, Peacock plans to double its content budget to around $3 billion in 2022 alone.

This week’s figures were surprisingly transparent for a streamer that has recently held its subscriber data close to the chest — in the past, the company has declined to specify the number of its paid subscribers. Peacock’s monthly active accounts are up from the 20 million active the company last reported in July of 2021. Speaking during the earnings call for Peacock parent Comcast on Thursday, Comcast chief Brian Roberts said that the company also...

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