E-bike maker Cowboy joins the exclusive $100 million club

Brussels-based electric bike maker Cowboy now has an additional $80 million in funding to help fuel its expansion into the US and beyond. The company has raised over $120 million since its founding in 2017, putting it on track to “reach over 100,000 riders by 2023,” according to a press release announcing the new funding round.

The capital injection propels Cowboy into the ranks of a select few boutique e-bike companies like Seattle-based Rad Power and Amsterdam-based VanMoof, who are riding a tidal wave of investment after interest in e-bikes exploded globally during pandemic lockdowns. In September, VanMoof announced that it was the “most funded e-bike company in the world” with a $128 million investment round that brought its total...

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