Dune, The Matrix, and Succession boost US-based HBO and HBO Max subscribers to 46.8 million
Illustration by William Joel / The Verge
HBO Max reached 73.8 million subscribers at the end of 2021, 46.8 million of which are located in the US, marking a 5.3 million increase over a full year. The numbers were shared as part of AT&T’s (HBO Max’s parent company) fourth-quarter earnings for 2021.
HBO Max grew aggressively in ‘21, both in the U.S. and in the 45 additional markets where we launched. We are up 35% over the past 24 months and are almost a full 4 yrs ahead of the original HBO Max + HBO sub projections shared with investors prior to the launch of HBO Max. 6/x pic.twitter.com/ZgmT190PKI
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