Technology Should Be At The Core Of Your Event Strategy

It is so rare to spend around eight hours at your 9 5 job without tripping over a conversation about technology. Thanks to the pandemic, we all have been pushed to utilize our potential.
The pandemic made most schools introduce online classes for stay-at-home students. Top businesses went virtually with their important meetings to stay competitive as well. All these are due to technology.
The event industry has been well aware of the use of technology since the pandemic, and luckily discussions on technology have started taking place.

The Role Of Technology In Your Event Strategy
Prior to the use of technology in events, event planners used to draft the attendee list contact by contact, but now it can be done through the use of event technology. For better understanding, event technology is any tool that simplifies event planners work, such as mobile events apps, management software, virtual platforms, etc.
This shouldnt come as a surprise since the inception of COVID-19; most industries have evolved using technology to stay in business and to create better services. Event planners are not left out, as they believe close to 97% of their events will be a success with the use of event technology.

1. Registration And Booking
   Prior to the use of event technology, registration and tickets were considered the most hectic process for event planners and attendees. Imagine having to queue all day long at a vendor's store just to book a seat? Imagine other productive things you could have achieved within such a duration.
   Now that technology has been embraced in the event industry; you can easily book your ticket and seat online via various platforms like websites or event applications.
   As an event planner, you can also save costs by simply using the Google form to register attendees for the event. This way, you create privacy for your attendees.

2. Event Efficiency
   The most annoying thing about flights is not getting your preferred seat by the window. With technology that has made it easy, via the mobile event apps, you can easily book tickets and also choose your preferred seat at the event.
   An event without an order shouldnt be considered a success, right? Well! All thanks to technology, you can easily see through the event schedule and use that to plan your day.
   Digital payment platforms have also made the issue of cashless policy easy. You can travel around the world without a single dollar bill on you while you pay using payment platforms on your devices.

3. Spotless Communication
   The basic factor that dictates whether an event will be a success or not is communication. All attendees from different parts of the world will come together to understand each other perfectly. One of the technologies used at events for communication is interpreting booths to provide smooth communication for people.
   At an event where English is the medium of communication, for an attendee who doesnt understand English perfectly, interpreting booths will be the perfect place for such attendees to understand what is being said at the event. Interpreting booths are used to prevent external noises at the event, which creates a suitable environment for the attendees and interpreters.

4. Security
   The use of guards is not as effective as using technology. Although, using both will create a perfect balance and assure the attendees' safety. As an event planner or manager, the data of the attendees are your responsibility, and since technology has made this easy, keeping the privacy of the attendees shouldnt be difficult.
   The use of metal detectors, body scanners, finger scammers, and retina scanners at events will also sabotage any attack on the attendees. Drones and CCTV cameras are also part of the technology that should be put in place to monitor all scenes at the events.

Conclusion
The use of technology in the event industry might not be providing the desired results now considering the amount that will be invested in it, but with time and subsequent success; we will realize the use of technology in events has a huge impact.
Lastly, attendees feedback forms should be made available via various platforms for the attendees to make comments anonymously. That way, the event planner can build on his weakness and plan better events.