How Twitter could take NFTs mainstream

Today, just four months after announcing it was exploring the idea, Twitter began letting some people use non-fungible tokens as their profile pictures. Subscribers to the $2.99-a-month Twitter Blue service can now connect a crypto wallet, and display any NFTs they own in their profile. These users are easily distinguished from those yet to be crypto-pilled by the shape of their avatars: a hexagon, rather than the traditional circle.

In September, when Twitter first broached the idea, I suggested that the company’s adoption of NFTs could take the technology mainstream. Twitter users already invented the hashtag, the @ mention, and the retweet; by using profile pictures to display their (unauthenticated) NFTs already, I argued, owners of...

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