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60 companies say Facebook unfairly rejected their ads for women's health products
Five dozen companies specializing in womens health products and services say Facebook has frequently rejected their ads over objections they contain adult content, according to a report the Center for Intimacy Justice published this week. Facebooks advertising policies prohibit reproductive health products or services that focus on sexual pleasure, but anecdotes from the companies the Center for Intimacy Justice either interviewed or surveyed paint the picture of a platform that enforces those guidelines in a way thats seemingly arbitrary and sexist.
The 60 companies that took part in the report have all had advertisements rejected by Facebook at one point or another. About half said theyve also had their accounts suspended by the social media giant. One such company is Joylux. It offers vFit Gold, a product women can use to strengthen their pelvic floor. Because of the nature of our product, the look of it, Joylux CEO Colette Courtion told The New York Times Facebook and other companies believe its pornographic in nature.
Since 2017, Joylux claims Facebook has shut down its advertising account twice. It says the company never provided a reason for those actions. It also claims Facebook has automatically denied ads that include vagina. Thats something Meta, Facebooks parent company, disputes. A spokesperson for the company told Engadgetitdoesnt enforce a blanket ban on keywords like vagina and menopause. Instead, it says it considers how each ad is positioned.
With help from an agency specializing in appealing ad rejections, Joylux has managed to get its ads up on Facebook in recent years. However, the company has had to change its copy to the point where those advertisements arent helpful to consumers. We cant show what the product looks like and we cant say what it does, Joylux told The New York Times.
A spokesperson for Meta told Engadget its enforcement isnt perfect and that sometimes it makes mistakes. The company also noted it has its current policy in place in part because it strives to take into account what people from different countries and cultures will take away from ads that promote adult products.
We welcome ads for sexual wellness products but we prohibit nudity and have specific rules about how these products can be marketed on our platform, the spokesperson said. We have provided detail to advertisers about what kinds of products and descriptions we allow in ads.
What makes Facebooks actions in these instances frustrating for the 60 companies that took part in the report is that they believe Meta hasnt applied the same standards to ads targeting men. Right now, its arbitrary where theyll say a product is or isnt allowed in a way that we think has really sexist undertones and a lack of understanding about health, Jackie Rotman, the founder of the Center for Intimacy Justice, told The Times.
To that point, the organization found an ad promoting an erectile dysfunction pill that promised a wet hot American summer. Another, promoting a lubricant, said the lotion was made just for mens alone time.
Original Link: https://www.engadget.com/center-for-intimacy-justice-facebook-report-181456219.html?src=rss