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January 11, 2022 03:34 pm GMT

(PR) Access Advance Announces the Initial Group of VVC/H.266 Video Patent Pool Licensors

Access Advance today announced that twenty-eight (28) companies, which together are estimated to account for a substantial percentage of the expected VVC standard essential patent ("SEP") landscape, have joined as Licensors of the VVC Advance Patent Pool. VVC ("Versatile Video Coding") is the next generation video codec standard finalized less than eighteen (18) months ago, which provides significant improvements in video compression of up to 50% over HEVC, enabling a new generation of products, ever more beautiful video, faster downloads, lower latency, and improved savings on storage.

"This is a tremendous endorsement of the VVC Advance Patent Pool and our Video Codec Platform Initiative, and we thank each of the patent owners that have placed their trust in Access Advance to license their VVC SEP patent assets," stated Pete Moller, CEO of Access Advance. "Launching a patent pool for a ground-breaking technology like VVC is a long and multi-stage process. We worked with over fifty (50) patent owners for well over 18 months to establish the structure of the program and launched the VVC Advance Patent Pool on schedule July 1, 2021. We are excited that a significant majority of these patent owners have now officially joined the program as Licensors. These Licensors provide a critical mass of VVC SEPs, and an important assurance to the market that VVC Advance, just like HEVC Advance, will provide long-term value through a balanced and successful program."
"We look forward to working with the remaining patent owners who are still going through their decision-making process and expect that many of them will make the decision to join VVC Advance over the next six (6) months," continued Mr. Moller. "There are significant incentives for patent owners and patent implementers who join the program by June 30, 2022. These include bonus patent points for Licensors, and very significant early signing cap incentives for Licensees."

Original Link: https://www.techpowerup.com/290799/access-advance-announces-the-initial-group-of-vvc-h-266-video-patent-pool-licensors

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