Ford doesnt want the F-150 Lightnings launch to be plagued by scalpers

Ford is fighting to keep the 2022 F-150 Lightning from being scalped — the company has sent a notice offering to help dealers prevent 2022 F-150 Lightning buyers from reselling their trucks, according to a report from CNET. If a dealer chooses to add a no-sale provision provided by Ford to its contracts, the buyer will have to agree to “not sell, offer to sell or otherwise transfer ownership interest in the Vehicle prior to the first anniversary of the date hereof.” The notice also warns dealers against trying to raise the prices of the trucks themselves.

While the move could help stop people trying to turn their reservation for the electric pickup into a payday, some have criticized the move as Ford trying to control what people do with...

Continue reading…