The ROG Strix Flare II Animate puts a tiny dot-matrix display on a keyboard

ROG, one of Asus’s gaming brands, has announced the Strix Flare II Animate, a mechanical keyboard that gets its name from the LED display built into it, which can play animations or display logos, similar to the dot-matrix displays ROG’s built into the lids of some laptops.

Asus calls this tech the AniMe Matrix LED display, and says you can use it to show all sorts of things; custom images and animations, system info like battery life, time, and date, and even audio visualizations. It’s blingy, to say the least, and more eye-catching than an illuminated logo. That could be a good thing though — this keyboard will cost $220, so it has to justify that price somehow.

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