PBR apologizes for telling sober people to "try eating ass"

A now-deleted tweet from PBR reads "Not drinking this January? Try eating ass!"

When user @thruandthrudave responded "PBR or ass? Whats the difference?" the brand account responded, "ask your mom."

The tweets gained attention on Monday morning but soon disappeared. In a statement to FOX Business, a PBR executive shared that the company decided to delete the tweet. — Read the rest