Own goal for Arsenal FC as regulator bans crypto fan token ads

It seems everyone’s into cryptocurrency these days, including Premier League soccer teams. But Britain’s advertising regulator was unimpressed with the branding around the latest token offering from Arsenal FC.

A ruling made Wednesday by the UK’s Advertising Standards Authority (ASA) banned two web promotions for Arsenal’s crypto-based token on the grounds that they failed to explain risk and misled fans about the volatility of cryptocurrency assets.

The two ads promoted the $AFC token, one via a Facebook post and one on a web page, and were published in August of 2021. The Facebook post encouraged fans to claim a token in order to vote on what song would be played when the team wins a match.

“[Arsenal players] Ben White, Calum Chambers...

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