Spotify Wrapped memes are the gifts that keep on giving

Every year, Spotify Wrapped brings up a lot for people.

It raises the alarming issue of how much data it's collected from its users. It holds up a megawatt mirror to our music choices revealing uncomfortable truths about our love for Olivia Rodrigo. It's more than we'd care to admit — let alone share with others. And last but not least, it's the perfect fodder for the internet's favorite pastime: memes.

But for some reason, this year felt a bit different. In years past, Spotify Wrapped memes appeared in a flurry and melted as quickly as they came. But this year was more of a slow burn. Maybe the meme-making has become more thoughtful. Maybe Spotify Wrapped memes don't feel as fun since social media consultants told big brands they should jump on the bandwagon. No matter the reason, by the end of the week there's been a strong accumulation of Spotify Wrapped memes. Here are our favorites.

The cringe copywriting this year was trying just a little too hard.

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Spotify Wrapped's new aura feature had a lot of people feeling vulnerable and weird.

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And then of course there was this lightning rod for graphic design style.

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We've gotta hand it to Spotify for making us forget we're the product.

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This one uses the Wrapped template in a laughing-through-the-tears kind of way.

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Speaking of tears, it wouldn't be a Spotify Wrapped meme roundup without Taylor Swift

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This time of year is always really hard for Apple Music users. So be kind, it's the season of giving.

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This one really sums it up.

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Last but not least Kendall, the king of cringe.

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