Amazon Integration: Benefits, Pitfalls, and Solution to Implement It

For any SaaS App provider, the implementation of Amazon integration is of vital importance. Such a connection opens the doors to a wide range of online store owners. Thus, you can expand your market share and increase your customer base dramatically.

In this article, you will find out more about Amazon integration, the pitfalls of integration development and the solution to easily integrate with this marketplace.

What Exactly Is Amazon Integration

The process of building a connection between any SaaS software or application and Amazon is known as Amazon integration. It allows accessing and transferring data between Amazon and the particular SaaS software. By connecting your SaaS solution with Amazon, you'll be able to effortlessly manage all of the data related to products, customers, orders, baskets, and any other important data that online retailers have.

Amazon is among the most well-known brands in the market, being the world's biggest retailer. Integrating your SaaS software with Amazon allows you to give your customers a variety of features such as order tracking, customer management, shipping management, and so on. Furthermore, with outstanding Amazon integration, merchants will regard you as a valuable business associate, and you'll be able to offer your services within the Amazon marketplace. So whether you operate a multi-channel, shipment, order management, or localization system, you'll need a reliable Amazon integration to gain access to Amazon's network of merchants and eCommerce shops.

There are almost 2 million merchants on Amazon. They are all looking for SaaS software or application vendors who can help them better handle their customer data, improve their processes, and grow their businesses. With the unified API integration solution developed by API2Cart, you can support all Amazon merchants to benefit from using Amazon. It is a win-win scenario for all parties involved.

What Are the Advantages of Amazon Integration

When we speak about Amazon integration, there are indeed many advantages to take into account.

• Integrating your SaaS application with Amazon allows you to get all data relating to categories, products, customers, orders, and baskets belonging to online merchants.

• With over 16 million Amazon retailers in 2021, you may get into this huge market by having an effective Amazon integration.

• You can improve your performance and increase your market share.

What Are the Most Common Amazon Integration Challenges

Trying to connect your SaaS solution with Amazon without the help of a third-party service is a time-consuming process. SaaS vendors encounter several problems and issues while attempting to establish an integration with the Amazon platform.

The integration process is lengthy and necessitates hiring a specialized programmer who can devote around two months to its development. If the programmer is unfamiliar with Amazon's specifics, he might have to invest considerably more time. Moreover, the Amazon API is quite old and necessitates a certain level of expertise and knowledge. Only a CSV or XML file may be used to work with products, shipments, and other data.

Another issue you may experience during integration is with Amazon's API documentation, which is challenging to use and handle due to the lack of practical examples. Furthermore, Amazon's customer support department is not as fast as needed, so you may have to wait longer than 24 hours to get a problem resolved. Also, you must hire experienced programmers to create and support a seamless Amazon integration. A programmer's annual salary can range from $80k to more than $120k. Additionally, because this is a lengthy process, you will require ongoing assistance after integration.

How to Improve the Integration Process Significantly

Luckily, there is a solution that will help you to easily integrate with Amazon and avoid the outlined above challenges. Using API2Cart, you can integrate with 40+ eCommerce platforms and marketplaces at once. Its unified API works with any kind of app and system. For example, this list includes PIM, order management systems, shipping and supply chain management software, data feed management software, mobile app development, price comparison solutions, chatbots, multi-channel software, email marketing, and a wide range of other industries.

We provide simple integration with many platforms at the same time, as well as over 100 API methods for managing data from multiple eCommerce platforms. In addition, we provide flexible pricing options and a 30-day free testing period. Please contact us if you would like to learn more about our service, or register a free API2Cart account right now and try our unified API solution for free.