Over the last couple of years, Netflix has refined a one-button solution that picks something for you based on your tastes and starts playing it right away. It first called the feature names like Shuffle and eventually landed on Play Something. The button has top positioning in its TV and mobile apps, but now things are even easier to activate, as Netflix has linked its automatic selector to Amazon’s voice-controlled AI and streaming hardware.
Image: Amazon
If you’re in the US or Canada, just say “Alexa, Play Something,” and if you have an Echo speaker or app listening in, plus a Fire TV device with Netflix activated, then that’s what will happen. In a post mentioning the feature, Netflix director of marketing...
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