The Best UX Design Trends for Fintech 2021

You often need to create great interfaces of high quality for your Fintech startup or your graphic design for digital business transformation in 2021, and you do not know where to start. Look through the significant industry trends to make the final decision.

The beauty is that the annual trend formation makes it possible to reinvent your business's design completely. And given the challenging 2020, the trends of 2021 are a breath of fresh air for everyone.

Five useful UX trends to look for in 2021

Now the visual component of any business is no less important for promotion than its content and you cant simply ignore it. To know which web design trends of 2021 will help you modernize your brand, grab user attention, and increase conversions, look through these UX trends for good.

1. Personalized interfaces

The ability to personalize the interface and make it individual has come to the taste of many, especially in mobile applications. Apple eagerly picked up this trend, creating widgets in different sizes and with other content in the latest iOS 14 update. This also includes familiar "dark" and "light" themes.

In addition, polls are also may be a part of the user's choice and personalized interfaces - they enthrall visitors to the page, ask their opinion, and thus personalize the product or service. If you apply them in your website design you win.

2. Unusual screen loading

Their task is simple - to interest, distract, delay, make people stop looking, etc. It is recommended that you pay attention to the loading screen that may appear when navigating between pages.

The so-called skeletal loading screens are trendy today, in other words, empty pages that are gradually filled with information through the user's interaction with them or following a given algorithm.

For example, information blocks may gradually emerge one after another at intervals of several seconds or appear only after the next touch or click of the user. And, of course, why not use funny animated screens that show the user how long to wait or entertain them instead of pauses.

3. Bright colors

Design trends are multiplying, competition is increasing, and users are becoming more and more selective. Trying to stand out, designers experiment with colors as well - in recent months, bright, very bright interfaces, backgrounds and illustrations are increasingly popular.

Benefits of using bright colors in UX / UI design:

• Increase the beauty of the resource;
• They influence the mood of users, form a unique positive and therefore attractive atmosphere;
• Form strong associations with a brand, product or service;

It distinguishes promotional calls to action and key actions, thus increasing the conversion and profitability of the business.

Due to the brightness and catchiness, the interface may also suffer from usability issues. The necessary elements cannot be found in a riot of colors and decrease the readability.

Therefore, it is essential to carefully select a palette, keep a balance between creativity and convenience, and carefully think over the site or application's structure. And, of course, apply the theory of color - the color wheel of contrasts and a thorough analysis of the best examples in this style will come in handy.

4. Blurry, colorful backgrounds

Bright burry or the so-called blur in the background is another trend in 2021. It is remarkable because it creates a catchy yet comfortable effect for the eyes, which favorably emphasizes objects in the foreground. A blurry bright background is a beneficial marketing technique.

3 key benefit of blurred backgrounds:

• Blur in the background brings focus to the foreground where the object or text is. They become more noticeable in the eyes of the user and are better remembered in all details;

• A blurry picture is universal - it can be used as the basis for the visual design of the interface, as well as a corporate identity for a brand can be built using it;
• Blur works well with almost any content - photo, image, video, text, animation. The main thing is to take into account the rules of contrast and color combinations.

By the way, this trend is often combined with glassformism - the frosted glass effect gives an excellent blur. The popularity of such backgrounds spurred the release of Apple's macOS Big Sur system, already mentioned above, at the end of 2020.

5. Authentic images

The trend that transferred from web design to UX is using authentic images. The point is that The Black Lives Matter movement represented a watershed moment in a global protest. Hopefully, there is just the beginning of a reassessment of systemic biases that will continue to be felt across all the industries in 2021, including design. Nevertheless, its still in vogue and may be applied whenever suitable.

Why is it important to consider trends in UX / UI design?

'Every $ 1 invested in user interface design returns $ 100 to the business.' (Forrester research)

This equates to a return of 9,900%. Ignoring the development of UX / UI design is like letting the process of user interaction with your resource down. This means that the efficiency of the site or application will noticeably decrease, which will inevitably lead to loss of profit and, possibly, to the death of the business.

To avoid sad prospects, it is important to be aware of the latest trends in interface design and user experience, and be able to quickly put into practice what will be useful for you. Want to know which web design trends of 2021 will help you modernize your brand and capture the peak of user attention? Feel free to ask design experts.

To sum up

Modern design trends are not just a tribute to fashion but an absolute necessity that may provide your business with effective promotion & guarantee growth in the most turbulent times. We hope you are now full of inspiration to build your website, mobile application, or improve existing business with great design solutions. Use them to increase user interaction and attract even more new customers to your products and services. We wish you successful design and development at all times.