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October 6, 2021 01:00 pm

Snapchat adds challenges with cash prizes to its TikTok competitor





Snapchat’s Spotlight Challenges | Image: Snap



Snapchat is adding another way for creators to earn cash. The app is launching a feature called Spotlight Challenges, which will reward a handful of creators each week for making videos using specific Lenses, doing certain activities, or playing a chosen sound inside the app’s TikTok competitor, Spotlight.


Around three to five creators will be awarded cash for each challenge, with the winners being chosen from among the most-viewed eligible videos. Payments will be divided among winners from prize pools that “typically range from $1k to $25k,” with the minimum payout being $250, according to Snap. There’ll be multiple challenges every week.



The challenges offer a new way...



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Original Link: https://www.theverge.com/2021/10/6/22711632/snapchat-spotlight-challenges-announced-cash-prizes-tiktok

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