Snapchat launches Run for Office portal to encourage users toward political campaigns

Snapchat is launching a new tool aimed at guiding its young user base to consider running for political office. The company says it wants to help potential future candidates deal with common barriers to launching political campaigns by providing information, resources, and encouragement.

The Run for Office Mini — a set of miniature applications that run within Snapchat — will let Snapchat users explore issues they care about and find information about political offices in their ZIP code. They’ll be able to connect to candidate recruitment organizations, including Run for Something, New Politics, Run GenZ, and the LGBTQ Victory Institute, which can provide training and resources to prepare for a campaign.

The tool has a portal based on...

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