There's a special Twitter Like animation for the Apple event

Well, it's here, the day that keeps the doctor away, and tech fiends like Mashable glued to our screens.

Apple's autumn/fall "California streaming" event is set to kick off on Tuesday, where the new iPhone is expected to be revealed, along with the latest Apple Watch, and news on the AirPods front.

Below, you'll find a little preview from Mashable on what to expect from the event:

To mark the occasion, Apple has teamed up with Twitter to add a special Like animation. When you like a tweet that uses the hashtag #AppleEvent, a small Apple logo appears for a split second before turning back into the usual heart icon.

Tweet may have been deleted

Yes, this is Josie and the Pussycats-level subliminal brand marketing, literally flashing the Apple logo into your retina before it's gone without a trace, but you're already on the hashtag, right?

Here's what it looks like in action:

There's another Twitter feature that's already been launched for the event. If you Like the tweet below you'll get Apple event information sent to your Watch and links in your notifications.

Tweet may have been deleted

The event will stream live on Tuesday, Sept. 14 at 1 p.m. ET / 10 a.m. PT / 6 p.m. BST — and here's how to watch it.