What comes next for the App Store?

On September 10th, a verdict finally arrived in Epic v. Apple, and it has left the App Store model in a precarious state. Epic wanted to do away with the system entirely, breaking Apple’s control over software distribution on iOS — but the ruling stopped well short of that. Instead, we got an ambiguously worded injunction that seems to open the door to developers skirting Apple’s commission system — or at least making it easier to use non-Apple payment methods outside their apps.

In the immediate aftermath of the ruling, Apple pushed to cast it as a victory — and Epic seemed sure it had lost. It’s understandable: until we see how Apple reacts and how the court looks on Epic’s recent appeal, it’s hard to know for sure what the injunction...

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