September 2, 2021 07:55 pm
Original Link: https://www.theverge.com/tldr/2021/9/2/22654413/bmw-joytopia-metaverse-platform-coldplay-concert-iaa-mobility
BMWs Joytopia metaverse has Christoph Waltz and Coldplay wait come back
I want to preface this post by saying I will never pretend to understand why corporations do some of the things they do. I was simply minding my own business, looking for information on BMW’s new concept scooter on the German automaker’s press site, when... well, here, look:
And right underneath that:
+++ BMW elevates brand communications to a new level +++ Exclusive concert by Coldplay celebrates the launch of the new JOYTOPIA virtual world +++ New brand channel will remain an integral element of corporate and brand...
Original Link: https://www.theverge.com/tldr/2021/9/2/22654413/bmw-joytopia-metaverse-platform-coldplay-concert-iaa-mobility
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