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August 30, 2021 07:34 am

Is Facebook the AOL of 2021?

A new article at ZDNet argues that "The 1990s had a word for being trapped inside a manipulative notion of human contact: AOL." "Facebook and its ilk are the rebirth of that limited vision."Once upon a time, roughly thirty years ago, there was a computer network called America Online... There was already an Internet, but most people didn't know how to use it or even that it existed. AOL, and a couple of competitors, Compuserve and Prodigy, offered people online things they could do, such as chat with other people... The services had only one drawback, which was that they were limited. People couldn't do just whatever they wanted, they could only pick from a small menu of functions, such as chat, that the services provided... As it grew and grew, the World Wide Web became an amazing place in contrast to AOL... People were so excited by the World Wide Web, they never wanted to go back to AOL or Compuserve or Prodigy. The three services withered... People got excited about Facebook because it was a place where they could find real people they knew, just like MySpace, but also because it had some features like AOL, like the game Farmville. Business people were even more excited because Facebook started to generate a lot of advertising revenue. Advertisers liked Facebook because it not only knew who was talking to whom, it also knew a little bit about the hobbies and interests of people. Advertisers liked that because they could use the information to "target" their ads like never before. Smart people said that Facebook had what are known as "network effects." It became more powerful the more people joined it... There were just a couple problems with Facebook. Facebook was a lot like AOL. It limited people by telling them with whom they could communicate.... One of the bad things was that people no longer had control. They had given so much information about themselves to Facebook and its competitors that it was like those companies owned people when they were in Cyberspace. The services didn't seem to do a great job of handling people's information, either. What's interesting about this article is it even tells you how the story ends:Then one day, someone smart built a new technology that didn't require people to sign away their information. Now, people could meet anyone they wanted and talk about whatever they wanted, not just what Facebook or its competitors said was okay. People felt more relaxed, too, because even though there were ads, people could meet up in Cyberspace without every single action they took being used to fuel an advertising machine. People got excited again, like the first time they found the Web and gave up on AOL. But there our story ends, because that chapter has not yet been written.

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