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August 24, 2021 02:10 pm

YouTube Says Content Policing is Good for Business

While critics allege YouTube puts profits over public safety, product head Neal Mohan insists that the Google-owned video site is working to be a better content moderator in part because it is good for business. From a report: Users spend billions of hours watching videos on YouTube, and the site's content recommendations shape how that time is spent. Facebook and Twitter tend to get more attention on content moderation, but YouTube remains an equally important information battleground. YouTube is announcing Monday that it now has two million people in its programs that enable creators to get paid. Mohan said a huge part of his focus is trying to find ways to make sure those who play by the rules are rewarded. "99.9% of creators are looking to do the right thing," Mohan told Axios, noting that YouTube has paid out $30 billion over the last three years. In addition to the 14-year-old program that shares ad money for popular videos, YouTube has also added ways for creators to sell merchandise or be directly compensated by users. YouTube still faces challenges in making sure it is the creators "doing the right thing" who are benefiting the most, rather than spreaders of viral misinformation. It's not just those getting paid by Google who can benefit from gaming the system. Creators with a large enough following can make money indirectly even if they've been "demonetized" -- removed from YouTube's own payment programs. In the "vast, vast majority of cases that's a good thing," Mohan said, though he acknowledges that it does create opportunities for some creators to profit from borderline content that doesn't meet YouTube's bar.

Read more of this story at Slashdot.


Original Link: http://rss.slashdot.org/~r/Slashdot/slashdot/~3/qyagIVPvksg/youtube-says-content-policing-is-good-for-business

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