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August 23, 2021 06:27 pm
Original Link: https://www.theverge.com/2021/8/23/22638222/instagram-swipe-up-link-sticker-roll-out
Instagram is retiring the swipe up
The swipe-up will be no more. Instagram is planning to retire the feature, which allows people to visit external webpages by swiping up, starting August 30th, according to a notification viewed by The Verge and confirmed by Instagram. Instead of the swipe-up link, Instagram says people will be able to use link stickers, which are exactly as they sound: tappable stickers in stories that take people to external websites.
The company says it’s retiring the swipe up — a feature that’s spawned its own category of GIFs and a phrase that’s now part of the lexicon — to “streamline the stories creation experience” and offer more “creative control,” given that uses can format the look of stickers and not the swipe up.
This update builds on a...
Original Link: https://www.theverge.com/2021/8/23/22638222/instagram-swipe-up-link-sticker-roll-out
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