Google plans to customize Play Store app ratings for users country and device

Google announced changes to how it calculates and displays app ratings on the Play Store on Monday that could make them more useful and relevant to users and developers (via 9to5Google). In place of one rating for an entire app, which can come in a variety of forms and levels of relative goodness depending on the device, Google plans to break things down with specific ratings for the country your device is registered in and specific ratings for the form factor of the device you’re using to browse the Play Store.

There are some clear-cut reasons why this change might be helpful. First, not every app offers the same features or functionality everywhere because of national laws, and one universal law — Android fragmentation. If I’m a...

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