Adobe is acquiring collaborative video software maker Frame.io for $1.275 billion

Adobe announced on Thursday that it’s acquiring the company behind popular collaborative video production software of the same name, Frame.io, for $1.275 billion. Adobe says it tried to create its own collaboration software on its own, but settled on buying Frame.io because some customers were already using it in their workflows, Bloomberg reports.

Frame.io takes the frequently time consuming process of reviewing edits and footage, and makes it asynchronous and on the web, Google Workspace-style. Editors, clients, and whoever else can use the company’s cloud-based software to store and view footage, and leave feedback on edits, just by sharing a link. Frame.io also offers integrations with popular video editing software like Adobe’s...

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