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August 19, 2021 03:30 am

Amazon Killed the Name Alexa

An anonymous reader quotes a report from The Atlantic: Alexa used to be a name primarily given to human babies. Now it's mainly for robots. Seven years ago, Amazon released Alexa, its voice assistant, and as the number of devices answering to that name has skyrocketed, its popularity with American parents has plummeted. In fact, it has suffered one of the sharpest declines of any popular name in recent years. "Alexa stands alone as a name that was steadily popular -- not a one-year celebrity wonder, not a fading past favorite -- that was pushed off the popularity cliff," Laura Wattenberg, the founder of the naming-trends website Namerology, told me. At first, the number of baby Alexas spiked following the voice assistant's rollout in late 2014 -- perhaps parents heard the name in the news and liked it -- but it has since crashed. Likely, parents began to realize that having the name could be a nuisance, or worse, could become associated with subservience, because people are always giving orders to their virtual Alexas. This up-and-down pattern reminded Wattenberg of what happens with babies named after hurricanes, when "the news coverage and attention causes the name to briefly shoot up, and then the aftermath, when the name is constantly referred to as a disaster, kind of kills it off." Basically, Amazon's impact on the name Alexa resembles that of a natural disaster. The data on baby names released by the Social Security Administration don't indicate why parents pick or avoid particular names, but Alexa's trajectory mirrors the adoption of smart speakers in the U.S. Bret Kinsella, the founder of Voicebot.ai, a site that covers and analyzes data on the voice-assistant industry, told me that consumer uptake surged three years after Alexa's release, in 2017. And the number of baby Alexas plunged below its pre-Amazon baseline in 2018 -- that may be when many parents started to understand the ubiquity of the name. (Now more than 90 million American adults are estimated to have a smart speaker in their household.) "The voice assistant's debut in the United Kingdom (in 2016) and in Canada (in 2017) were also followed by drop-offs in baby Alexas," the report adds. "Amazon did not exactly ruin the life of every Alexa, but the consequences of its decision seven years ago are far-reaching -- roughly 127,000 American baby girls were named Alexa in the past 50 years, and more than 75,000 of them are younger than 18. Amazon didn't take their perfectly good name out of malice, but regardless, it's not giving it back."

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