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August 17, 2021 12:10 am

'Folding Phones Are the New 3D TV'

An anonymous reader shares an excerpt from Wired, written by Lauren Goode: Samsung's newest foldables are even more impressive than the folding models that came before them. (The company first started shipping foldable phones in 2019, after years of development.) And yet, folding phones are still the 3D TVs of the smartphone world: birthed with the intention of swiveling your head toward a product at a time when the market for that product has softened. They're technically complicated. They're expensive. And their usability depends a whole lot on the way content is displayed on them, which means manufacturers could nail all the tech specs and still must wait on software makers (or entertainment companies) to create stuff to fill these space-age screens. All this does not bode well for the future of foldable phones, though some analysts are more optimistic. Back in the early 2010's, global TV shipments started slipping, as developed markets became saturated with flat-screen TVs. And as prices for LCD TVs sank, so did profits. So TV manufacturers like Sony, LG, and Samsung began hyping the next expensive upgrade: 3D televisions. We tech journalists marched around the annual CES in 3D glasses, hoping to catch a glimpse of a 3D TV that would change our minds about this gimmicky technology. We grew mildly nauseous. We waited for more content. Five years later, 3D TV was dead. At the end of the last decade, WIRED's Brian Barrett summed up the great 3D TV pitch as "what happens when smart people run out of ideas, the last gasp before aspiration gives way to commoditization." I know: TVs and mobile phones are different beasts. Mobile phones have fundamentally altered the way we live. Billions of handsets have been sold. But about four years ago, global smartphone sales slowed. By 2019, consumers were holding on to their phones for a few extra months before splurging on an upgrade. As smartphones became more secure and reliable, running on desktop-grade chip systems and featuring cameras good enough to decimate the digital camera market, each new iteration of a phone seemed, well, iterative. Enter foldable displays, which are either a desperate gimmick or a genuine leap forward, depending on whom you ask. Or, like 3D TVs, maybe they're both. Foldables were also supposed to be the ultimate on-the-go device, for road warriors and jet-setters and productivity gurus who want to "stay in the flow" at all times. As I've written before, it's not exactly the best time to beta test this concept, while some of our movements are limited. The context for foldables has changed in the short time since they became commercially available. Of course, that context could always change again. Foldables may be the next frontier in phones, or in tablets, or laptops, or all of the above. They could become commonplace, assumed, as boring as a solid inflexible brick. Maybe we'll manage our decentralized bank accounts on a creaky screen as we shoot into sub-orbital space. Or maybe we'll stare into the screens, two parts fused into one, and hope that the future is something more than this. The biggest argument for foldables not being 3D TVs, as mentioned by research manager for IDC, Jitesh Ubrani, is the potential utility of foldables. "Most people in the industry, and even many consumers, believe that ultimately there is just going to be one device you use, you know?" Ubrani says. "And this device will have the ability to function as a phone, as a PC, as a tablet. So where foldables can really drive the technology is by replacing three devices with one."

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