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August 12, 2021 05:24 pm

Pirated-Entertainment Sites Are Making Billions From Ads

Websites and apps featuring pirated movies and TV shows make about $1.3 billion from advertising each year, including from major companies like Amazon.com, according to a study. From a report: The piracy operations are also a key source of malware, and some ads placed on the sites contain links that hackers use to steal personal information or conduct ransomware attacks, according to the online safety nonprofit Digital Citizens Alliance and the anti-piracy firm White Bullet Solutions. While law enforcement officials have sought to stop some of the online criminality, the groups identified at least 84,000 illicit entertainment sites. The study underscores just how tough a problem piracy is for both Hollywood studios and companies that distribute digital ads. The situation has been compounded by the Covid-19 pandemic, which has left more people watching films and television shows over the web, where criminals have a greater chance of successfully targeting victims. "Piracy causes direct harm to creators and others who lose income when their content is stolen," the authors of the report wrote. "And major brands face reputational risks when their advertising appears on illicit websites."

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