Watch down-on-his-luck cowboy star Hoot Gibson in a 1954 infomercial for chinchilla breeding

"Find out what chinchillas can mean to your future security."

That's the message for viewers who tuned into The Hoot Gibson Show in 1954.

Hoot Gibson was born in Tekamah, Nebraska in 1892. When he was a child, his family moved to California, and he worked on a ranch and competed in rodeos. — Read the rest