Goblincore in The Guardian

Goblincore [r/goblincore] refers to fashion that features natural things supposedly considered ugly: molds, slimy gastropods, muddy ponds, and so forth, with a strong flavor of fairyland's wilder mutations. Mainstream attention brings the usual paradoxical forces of capitalism: the cool thing becomes successful [The Guardian], but popularity subverts it and you end up with blatantly cute mushrooms and butterflies and gnarled trees and hot cosplayers. — Read the rest