Twitter pilots a new shopping section for brands

Twitter is piloting a new feature that allows businesses to add a shopping section to the top of their profiles, the company has announced. The Shop Module launches in the US today and offers a carousel of products for visitors to browse. Tapping a product will link to a listing with the option of making a purchase without ever leaving Twitter. The pilot is currently limited to iOS devices for people who use the service in English, Twitter says.

“People talk about products on Twitter everyday, so we’re excited about how this early exploration of the Shop Module can build a bridge between people talking about and discovering products on Twitter to actually purchasing them,” Twitter says. The pilot is only available with a small number of...

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