Google launches Intrinsic: a new company to build software for industrial robots

Google’s parent-company Alphabet has a birth to announce: a new company called Intrinsic which will focus on building software for industrial robots. The subsidiary will be one of Alphabet’s “other bets” — relatively speculative firms focusing on new technology like Waymo (self-driving cars), Wing (delivery drones), and Verily (healthcare and biotech).

Details on what exactly Intrinsic is building or who its customers will be are unclear. A blog post from the company’s new CEO, Wendy Tan White, discusses Intrinsic’s ambitions in broad terms, saying it will “unlock the creative and economic potential of industrial robotics for millions more businesses, entrepreneurs, and developers” by creating software that will make industrial robots...

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