Evernote works to keep current users and tries for new ones

It can take a lot of work for an app like Evernote, one of the first major note-taking apps to hit the market, to survive in an ever-changing and fickle marketplace. In an effort to keep its place at (or at least near) the top of its niche, Evernote has recently announced new price plans and features. Will these new features — and new fees — help it keep loyal users and encourage new ones? It’s hard to say.

First, some personal history: I’ve been an Evernote user — well, seemingly forever. Forever when it comes to the life span of apps, anyway; I’ve had an Evernote account since May 2008, when it was about to go into open beta; I used it to make notes for the review I was writing. I’ve had Evernote on my devices ever since — and...

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