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July 15, 2021 10:00 am GMT
Netflix is still in the hiring process for its gaming team, even though the company prefers to list job openings without employing the word "gaming", choosing instead to market it as "interactive experiences". It remains to be seen what will come from these efforts; another games developer with deep pockets such as Netflix would surely be welcome into this space, especially considering the breadth of Netflix-developed IPs. However, as we've seen with Google's gaming development efforts, deep pockets don't solve all the problems related to delivering compelling gaming experiences. But who would say no to a good Stranger Things interactive experience?
Original Link: https://www.techpowerup.com/284572/netflix-wants-to-throw-its-hat-into-the-gaming-market-hires-vp-of-game-development
Netflix Wants to Throw Its Hat Into the Gaming Market, Hires VP of Game Development
Netflix seems to be closer to coalescing its gaming vision, as the company just hired former EA and Oculus exec Mike Verdu as Vice President of game development. Netflix aims to offer not only streaming video content, but also a gaming pass subscription that ties into its monthly subscription philosophy. Bloomberg says that Netflix might add game streaming to its library as soon as next year - just as if they were another content category, and at no extra charge, which would make sense from a market penetration perspective.Netflix is still in the hiring process for its gaming team, even though the company prefers to list job openings without employing the word "gaming", choosing instead to market it as "interactive experiences". It remains to be seen what will come from these efforts; another games developer with deep pockets such as Netflix would surely be welcome into this space, especially considering the breadth of Netflix-developed IPs. However, as we've seen with Google's gaming development efforts, deep pockets don't solve all the problems related to delivering compelling gaming experiences. But who would say no to a good Stranger Things interactive experience?
Original Link: https://www.techpowerup.com/284572/netflix-wants-to-throw-its-hat-into-the-gaming-market-hires-vp-of-game-development
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