June 30, 2021 03:38 pm
Original Link: https://www.theverge.com/2021/6/30/22557314/warren-google-project-bernanke-cftc-digital-ad-regulator
Sen. Warren calls for investigation of Googles Project Bernanke
In a letter to the Commodity Futures Trading Commission (CFTC) on Wednesday, Sen. Elizabeth Warren (D-MA) called for an investigation of Google’s alleged manipulation of the marketplace for online ads, opening the door for a new federal regulator for digital advertising markets.
Warren’s letter focuses on a program called “Project Bernanke,” revealed in April as part of a lawsuit against Google led by Texas Attorney General Ken Paxton. Under that program, Google allegedly used historical Google Ads data to boost clients’ chances of winning auctions. The practice allegedly resulted in $230 million in additional revenue for the company.
Original Link: https://www.theverge.com/2021/6/30/22557314/warren-google-project-bernanke-cftc-digital-ad-regulator
Share this article:
Tweet
View Full Article
The Verge
The Verge is an ambitious multimedia effort founded in 2011More About this Source Visit The Verge