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May 28, 2021 03:30 am

More People Are Buying Wearables Than Ever Before

An anonymous reader quotes a report from Ars Technica: The wearables category of consumer devices -- which includes smartwatches, fitness trackers, and augmented reality glasses -- shipped more than 100 million units in the first quarter for the first time, according to research firm IDC. Q2 2021 saw a 34.4 percent increase in sales over the same quarter in 2020. To be clear: wearables have sold that many (and more) units in a quarter before, but never in the first quarter, which tends to be a slow period following a spree of holiday-related buying in Q4. According to IDC's data, Apple leads the market by a significant margin, presumably thanks to the Apple Watch. In Q1 2021, Apple had a market share of 28.8 percent. Samsung sat in a distant second at 11.3 percent, followed by Xiaomi at 9.7 percent and Huawei at 8.2. From there, it's a steep drop to the smaller players -- like BoAt, which has a market share of just 2.9 percent. However, analysts say upstarts or smaller companies like BoAt are driving the significant year-over-year growth for wearables. IDC's report says that the fastest growth comes from form factors besides smartwatches, such as digitally connected rings, audio glasses, and wearable patches. This grab-bag subcategory within wearables, which the IDC simply classifies as "other," actually grew 55 percent year-over-year.

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