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May 27, 2021 04:07 pm

Coinbase Launches 'Fact Check,' a Section on its Blog To Combat Misinformation about the Company and Crypto World

Crypto giant Coinbase on Thursday launched its own media operation. The company is calling it "Fact Check" -- and giving it a dedicated section on its blog. In a blog post, Coinbase Founder and CEO Brian Armstrong said the firm, which recently went public, will use Fact Check to combat misinformation and mischaracterizations about Coinbase or crypto being shared in the world. "Unfortunately, we also see misinformation published frequently as well, whether in traditional media, social media, or by public figures. This doesn't always come from negative intentions. Our business, and crypto, can be difficult to understand, and often people are rushed to post first impressions online, making mistakes in the process. At other times, misinformation comes from people pushing their own agenda, or from those who have a conflict of interest," wrote Armstrong, who in the post outlines in detail his thinking behind launching Fact Check. An excerpt from the blogpost: In the future, we will need to move beyond fact checking, and start creating more of our own original content to communicate with our audience, and tell the stories of crypto that are happening all over the world. Many of these stories are not being told by traditional media. Fact checking is still largely reactive, but we need to move to a more proactive stance on content creation to have a true media arm. Distribution of our content will happen through podcasts, YouTube, our blog, Twitter, and every other channel we own. But in the future, it will also likely move to more crypto native platforms, like Bitclout, or crypto oracles. Long term, the real source of truth will be what can be found on-chain, with a cryptographic signature attached.

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