Twitter finally makes it easy for anyone to apply for verification

The blue-check wave is coming. 

Twitter officially launched a new public-facing application for account verification Thursday. It's not clear who will get to apply on day one, but Twitter says it will roll out globally over the next few weeks.

Who does, and does not, get verified on Twitter has been the source of frequent debate over the years. The social media giant explained in a Wednesday phone call with reporters that it hopes this new process will be a transparent one. 

B Byrne, a Twitter product manager who focuses on identity, explained the company's two main goals when it came to designing the new verification application.  Read more...